Markup.io alternatives in 2026: 5 cheaper options
Markup.io now starts at $79 a month and has no free plan for creating reviews. Here are five alternatives, with prices from their own pricing pages.
Why people are looking for alternatives
Markup.io was for years the easy answer for website feedback, in part because of its free plan and low starting price. Its pricing page now lists Pro at $79 a month for 50 MarkUps, Business at $499 a month, and no free plan for people creating reviews. For agencies with big teams, unlimited users can still make that worthwhile. For a freelancer reviewing a few sites a month, it is a big jump.
What to look for in a replacement
- Reviewers can comment without an account.
- Comments are pinned to elements, not just to coordinates on a screenshot.
- A way to review the phone layout.
- A free plan or a low price for one or two people.
- Easy export when you need to hand comments to someone else.
1. HTMLAnnotate
My own tool, built after I got tired of feedback in screenshots. Paste a link or upload an HTML file or a PDF, send the review link, and reviewers click any element to comment. Desktop, tablet and phone comments stay separate. Free for 3 projects with unlimited pages and reviewers; Pro is $10 a month (or $8 billed yearly) for you and a teammate, with links that never expire.
Good fit if: you review websites, landing pages or AI-written HTML. Not a fit if: you need video or images in the same tool. HTMLAnnotate vs Markup.io in detail.
2. Pastel
An established tool for agencies. Free for 1 user and 1 canvas, Pro at $35 a month for 2 users and 3 canvases, Team from $119 a month. Strong client review workflow with labels, deadlines and a responsive tester.
Good fit if: you want a mature agency tool. HTMLAnnotate vs Pastel.
3. ruttl
Feedback on websites, mobile apps, images and PDFs, plus live CSS editing and bug tracking. A free plan for up to 5 users on one project; Pro is $18 per user a month.
Good fit if: you want the closest all-in-one replacement for many file types. HTMLAnnotate vs ruttl.
4. BugHerd
Feedback plus a kanban board for website bugs, covering websites, Figma, PDFs, images and video. From $42 a month for 5 members, no free plan.
Good fit if: developers act on feedback as tasks. HTMLAnnotate vs BugHerd.
5. Marker.io
Bug reporting that sends issues straight to Jira, Linear or GitHub. From $39 a month billed yearly, no free plan.
Good fit if: QA and developers are the main users. HTMLAnnotate vs Marker.io.
Price at a glance
| Tool | Free plan | Two people, per month |
|---|---|---|
| Markup.io | No | $79 (unlimited users) |
| HTMLAnnotate | Yes | $10, or $8 billed yearly |
| Pastel | Yes | $35 |
| ruttl | Yes | $36 |
| BugHerd | No | $42 (5 members) |
| Marker.io | No | $39 billed yearly (3 seats) |
How to switch without losing work
- Finish any open reviews in Markup.io, or export the comments you need.
- Paste the same page addresses into your new tool.
- Send reviewers the new links. With HTMLAnnotate there is nothing for them to install or sign up for.
- Cancel Markup.io once your open projects are done.
Questions
Does Markup.io still have a free plan?
Not for creating reviews. Its pricing page lists Pro from $79 a month with a 14-day trial. Reviewers can still comment on shared links.
What is the cheapest Markup.io alternative?
HTMLAnnotate has a free plan with 3 projects and unlimited pages, and Pro at $8 a month billed yearly.
Which alternative also reviews PDFs?
ruttl and BugHerd both handle PDFs and images as well as websites. HTMLAnnotate reviews PDFs too, but not images or video.
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