Website feedback tool cost calculator
Headline prices hide how each tool charges: per person, per plan size or per usage. Enter how many people create reviews on your team and see the real monthly and yearly cost of seven tools.
| Tool | Plan that fits | Per month | Per year |
|---|
Prices from each tool's own pricing page, checked 13 November 2026, in US dollars before tax. Reviewers are free in every tool.
How each tool charges
- Per person: ruttl charges $18 per user a month, or $15 billed yearly. Cheap for one person, the most expensive here for a team of ten.
- Plan sizes: HTMLAnnotate, Pastel, BugHerd, Marker.io and Userback sell plans for a set number of people. The price stays flat until you need the next size up, then jumps.
- Usage: Markup.io includes unlimited users and charges by MarkUps per month instead, from $79 for 50.
What the price doesn't tell you
- What you can review. Markup.io, Pastel and ruttl also handle images and video. HTMLAnnotate covers websites, HTML files and PDFs.
- How feedback reaches you. BugHerd, Marker.io and Userback use a script on your site or a browser extension and lean towards developer workflows. HTMLAnnotate, Pastel, ruttl and Markup.io work from a shared link.
- Project limits. Some plans cap active projects or canvases, which matters more than seats for agencies with many clients.
For a closer look at each tool, see the best website feedback tools in 2026, or the comparisons with Pastel, ruttl, Markup.io, BugHerd and Marker.io.
Questions
How were these prices checked?
Each price comes from the tool's own pricing page, checked on 13 November 2026. Prices change, so confirm on the tool's site before you buy. Taxes are not included.
Do reviewers or clients count as users?
No. Every tool in this calculator lets clients and reviewers comment without a paid seat. Count only the people on your side who create and manage reviews.
Why does Markup.io cost the same for every team size?
Markup.io includes unlimited users and prices its plans by MarkUps per month instead. The calculator uses the entry plan with 50 MarkUps a month. Heavier use costs more.
Is the free plan included?
Free plans are noted in the table, but the calculator compares paid plans, since free plans have limits such as 1 to 3 projects or a 7-day history.
What happens above 10 people on HTMLAnnotate?
The Team plan holds up to 10 people. For larger teams, get in touch and we will work it out.
HTMLAnnotate is free for 3 projects, and $20 a month for up to 10 people. Try it on a real page.
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