HubSpot · Website builder

Feedback on HubSpot landing pages

Get sign-off on HubSpot landing pages and website pages from people without a HubSpot seat. Share one link and they pin comments right on the headline, form or CTA they mean.

Free for 3 projects. Reviewers never need an account.

Why HubSpot teams use HTMLAnnotate

HubSpot pages often need approval from people outside the marketing team: a product lead, a legal reviewer, a client on an agency retainer. HubSpot's own comments work well for users inside the account, but they need a HubSpot login, and on landing pages and website pages they apply to the page as a whole rather than a specific module. HubSpot preview links now also require the viewer to be a user in the account.

So the workaround is screenshots pasted into email or a shared doc. Notes like "change the second button" don't say which module, whether the reviewer was on a phone, or which version of the page they saw. Adding everyone as a HubSpot user just to comment takes admin time and still leaves the feedback detached from the exact element it is about.

With HTMLAnnotate you paste the published page URL, on your hs-sites.com system domain or a connected domain, and send one link. Reviewers click the exact heading, image, form field or CTA and type. Each note records the view, browser and screen size, and the page owner gets one list to work through in the HubSpot editor before the final publish.

How it works with HubSpot

Three steps, about a minute.

Publish the page

Publish to your hs-sites.com system domain or a connected domain. HubSpot preview links now need a HubSpot login, so use the published URL and keep audience access set to Public.

Paste it in

Paste the page URL into HTMLAnnotate and get a review link back in seconds. Reviewers can move to other pages on the same site from there.

Collect sign-off

Reviewers comment on modules, forms and CTAs, then press Approve. You see the approval count and every note, with who left it, in one list.

A full review round, start to finish

What a typical round looks like on HubSpot.

Get a reviewable URL
Publish the landing page to its final slug, or to a temporary slug you change at launch. In the page settings, check that Control audience access is set to Public, because Password required and Registration required both put a sign-in page in front of reviewers.
Create the link
Paste the URL into HTMLAnnotate and sign in, so the link lasts as long as your approval chain. Free links last up to 14 days and Pro links never expire, which helps when legal review takes longer than planned.
Brief your reviewers
Tell each person what to check: marketing on the headline and CTA, product on claims, legal on disclaimers and form consent text. Ask them to label notes as Copy, Design or Question so you can sort the list by owner later.
Check desktop and mobile
HubSpot's drag and drop editor lets you adjust desktop and mobile separately. Ask reviewers to leave notes in the Mobile view as well; those comments stay in Mobile, so you know which editor view needs the fix.
Apply the changes
Work through the list in the HubSpot page editor. For exact wording, open a suggested text change to preview the new copy live on the page, press Accept, paste it into the module and resolve the comment.
Get final approval
Republish and send the same link. It loads the fresh page, so reviewers can confirm fixes and press Approve. Export the comments as CSV for your campaign record, then switch comments off on the link.

HubSpot's own tools and HTMLAnnotate

Use both. Here is what each is good at.

What you need	HubSpot	HTMLAnnotate
Feedback from people without a seat	Comments need a HubSpot user	Name and email, no account
Sharing an unpublished preview	Preview links need a HubSpot login	Works on the published page
Notes on a specific module	Page-level comments on landing pages	Pin notes to any element
Formal approvals	Approvals on Marketing Hub Enterprise	Approve button with an approval count
Resolving comment threads	Professional or Enterprise plans	Resolve and reopen on every plan
Mobile review	Editor switches between desktop and mobile	Separate Desktop, Tablet and Mobile comments

What works

Approval from stakeholders who don't have HubSpot seats
Notes pinned to forms, CTAs, images and individual modules
Published pages on hs-sites.com or your connected domain
Separate Mobile comments that match HubSpot's mobile editor view
Suggested text changes for legal and product wording
Copy for AI for whoever makes the edits

Good to know

HubSpot preview links now need a HubSpot user login, so outside reviewers have to see the published page instead.
Pages set to Password required or Registration required show a sign-in page, which can't be imported yet.
HubSpot forms on the reviewed copy can't be submitted, so no test contacts are created. Test the form itself on the live page.

Tips for better HubSpot reviews

Publish to a temporary slug

If the page shouldn't be found yet, publish it on a slug nothing links to, run the review, then change the slug at launch. Keep audience access on Public during the round so every reviewer can open it.

Match views to the editor

HubSpot's page editor has desktop and mobile views. Ask reviewers to use Desktop and Mobile in HTMLAnnotate to match, so each note tells whoever edits the page which view to change.

Use suggested text for legal copy

When legal or product want exact wording, ask them to use a suggested text change. The page owner sees the new text in place, presses Accept, and pastes it into the rich text module.

Watch for domain changes

Before you connect a domain, pages live on your [Hub ID].hs-sites.com system domain. If you connect a domain mid-project, the content moves to it, so create a fresh review link with the new URL.

Questions about HubSpot

Do reviewers need a HubSpot login?

No. They open the HTMLAnnotate link and give their name and email once per browser. That is the main difference from HubSpot's own comments and preview links, which both need a HubSpot user.

Can I share a HubSpot preview link instead of publishing?

Not with outside reviewers. HubSpot changed preview URLs so the visitor must be a user in a HubSpot account. HTMLAnnotate can't import a page that needs a HubSpot login, so publish the page first.

Will test submissions create contacts?

No. Forms can't be submitted from the reviewed copy, so reviewers can comment on field labels, consent text and button wording without adding records to your CRM.

Can I review a password-protected HubSpot page?

Not yet. HubSpot's Password required option shows a password page, and pages behind a sign-in form can't be imported. Set audience access to Public for the review, then switch protection back on.

Can several people review at once?

Yes. Everyone uses the same link and every note shows who left it. Use @mentions or tag people by email to bring in the right reviewer, and the Approve button counts each sign-off.

Does it work for HubSpot blog posts and website pages?

Yes, for any HubSpot page that opens publicly in a browser: landing pages, website pages and published blog posts. Reviewers can move between pages on the same site from one link.

Other website builders

HTMLAnnotate works with any page anyone can open in a browser.

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