BugHerd alternatives: 6 website feedback tools, with real prices
BugHerd turns every comment into a task on a board, which developers love. It also asks for a script on your site or a browser extension, and it has no free plan. If you mostly need clients to comment on pages, here are six alternatives, with prices checked on 13 November 2026.
Why teams look for a BugHerd alternative
BugHerd does one thing very well: every comment on your site becomes a task, with the browser, screen size and page attached, on a board your developers already work from. Teams usually move on for one of these reasons.
- Something has to be installed. BugHerd collects feedback through a script on the site or a browser extension. That is fine on your own staging site, harder on a client's live site or a page built in Webflow, Framer or Shopify.
- There is no free plan. Plans start at $50 a month for 5 members.
- It is built around a task board. If your clients mostly leave design and copy notes, a board of tickets can be more process than you need.
What to compare
- Install or link. Does the client open a link, or does someone add a script or extension first?
- Cost at your real team size. Count the people on your side who create and manage reviews. Clients are free in every tool here.
- Where feedback goes. A task board and Jira for developers, or a list of comments pinned to the page.
- Phone feedback. A way for clients to comment on the mobile layout, kept apart from desktop notes.
Prices for 1, 3 and 10 people
| Tool | 1 person | 3 people | 10 people | Free plan |
|---|---|---|---|---|
| BugHerd | $50 (Standard) | $50 (Standard) | $80 (Studio) | No |
| HTMLAnnotate | $10 (Pro) | $20 (Team) | $20 (Team) | Yes, 3 projects |
| Pastel | $35 (Pro, 2 users) | $119 (Team, 5 users) | $239 (Team + 5 extra) | Yes, 1 canvas |
| ruttl | $18 | $54 | $180 | Yes, 1 project |
| Markup.io | $79 | $79 | $79 | No |
| Marker.io | $59 (Starter) | $59 (Starter) | $199 (Team) | No |
| Userback | $49 (Team) | $49 (Team) | $119 (Business) | Yes, 2 seats |
Monthly billing in US dollars, as shown on each pricing page on 13 November 2026. Yearly billing is cheaper for most of them. Markup.io's $79 plan includes 50 MarkUps a month, Marker.io has an Agency plan at $129 a month for eligible agencies, and Userback's free plan keeps feedback for 7 days. For your exact team size, try the cost calculator.
1. HTMLAnnotate
This is our own tool, so weigh this entry accordingly. Paste a link to any page, or upload an HTML file or a PDF, and send the review link. Clients click anything on the page to comment, with no account and nothing installed on the site. Desktop, tablet and phone comments stay in their own views, each comment comes with a screenshot and the browser details, and you can assign comments to a teammate and mark them In progress.
Price: free for 3 projects with unlimited pages and reviewers, with links that last up to 14 days. Pro is $10 a month ($8 billed yearly) for two people. Team is $20 a month ($16 billed yearly) for up to 10 people.
Good fit if: clients review websites, staging links or HTML pages and you want nothing to install. Not a fit if: your developers need a full task board or two-way Jira sync; HTMLAnnotate has CSV export and a Copy for AI brief instead. HTMLAnnotate vs BugHerd in detail.
2. Pastel
A link-based review tool popular with agencies. Clients comment without logging in, nothing goes on the site, and a responsive tester lets them comment on mobile, tablet and desktop views, even on the free plan. It also reviews images, PDFs and video.
Price: free for 1 user and 1 canvas. Pro is $35 a month ($29 billed yearly) for 2 users and 3 canvases. Team is $119 a month ($99 yearly) from 5 users, with extra users at $24.
Good fit if: you are a small studio reviewing a few sites at a time. Watch out for: the 3-canvas limit on Pro and the jump to $119 at three people. HTMLAnnotate vs Pastel.
3. ruttl
Covers websites, web apps, images, PDFs and native mobile apps, with an edit mode for text and images and a bug board. Public pages load from a pasted link; web apps behind a login need its extension or a script.
Price: a free Basic plan with 1 project, 5 pages and 10 comments. Pro is $18 per user a month ($15 billed yearly). Business is priced on request.
Good fit if: you want one tool for sites, PDFs and apps. Watch out for: per-user pricing adds up past two or three people, and device sizes are on paid plans only. HTMLAnnotate vs ruttl.
4. Markup.io
Reviews websites and more than 30 file types, with unlimited users and guests who never sign up. You paste a link; its Chrome extension is optional.
Price: no free plan on its pricing page. Pro is $79 a month for 50 MarkUps, then $99 and $129 for more. Business starts at $499. 14-day trial.
Good fit if: a big team reviews many kinds of files. Watch out for: the monthly MarkUp cap. HTMLAnnotate vs Markup.io.
5. Marker.io
The closest match to BugHerd's developer focus. Reports arrive with console logs, network requests and session replay, and go straight to Jira, Linear, GitHub or Trello. Clients report through a widget or a guest link without an account.
Price: no free plan. Starter is $59 a month ($39 billed yearly) for 3 members, Team is $199 ($149 yearly) for 15, and an Agency plan is $129 ($99 yearly) for eligible agencies. 15-day trial.
Good fit if: you like BugHerd's workflow but want deeper technical detail and integrations. Watch out for: it still needs a widget or extension. HTMLAnnotate vs Marker.io.
6. Userback
A widget for feedback with screenshots, video, session replay and surveys. Reporters never need an account or a seat. It leans towards product teams collecting feedback from their own users.
Price: free for 2 sites and 2 seats, with feedback kept for 7 days. Team is $49 a month ($39 yearly) for 5 seats and Business $119 ($89 yearly) for 15.
Good fit if: you want a free widget on your own site. Watch out for: it needs a script, and the free plan's 7-day history.
Which one should you pick?
- Keep BugHerd if your developers work from its board and you can install its script on every site.
- Pick Marker.io if you want BugHerd's style with more technical detail and deeper Jira or Linear sync.
- Pick HTMLAnnotate if clients review web pages and you want nothing installed and one flat price for the team.
- Pick ruttl or Pastel if you also review images, PDFs or video in the same place.
Not sure which way to go? The 6 best website feedback tools compares the wider field.
Questions
How much does BugHerd cost?
BugHerd Standard is $50 a month, or $42 billed yearly, for 5 members. Studio is $80 a month ($67 yearly) for 10 members and Premium is $150 a month ($125 yearly) for 25. Guests are unlimited on every plan. There is no free plan, but there is a free trial. Checked on bugherd.com on 13 November 2026.
Does BugHerd have a free plan?
No. BugHerd offers a free trial and a 60-day money-back guarantee, but no free plan. HTMLAnnotate, Pastel, ruttl and Userback all have free plans, each with limits.
Do BugHerd alternatives need a script on my site?
Some do and some don't. HTMLAnnotate, Pastel, ruttl and Markup.io load your page from a shared link, so nothing is installed. Marker.io and Userback, like BugHerd, use a widget script or a browser extension.
Which BugHerd alternative is cheapest?
It depends on team size. For one person, HTMLAnnotate Pro is $10 a month and ruttl Pro is $18. For three people, HTMLAnnotate Team is $20 a month. For ten people, HTMLAnnotate Team is still $20 a month, while BugHerd Studio is $80. Prices are monthly billing, checked on 13 November 2026.
Can clients use BugHerd without an account?
Yes. BugHerd says guests can leave feedback without accounts or log-ins. On Standard and Studio, guests can't see each other's feedback; Premium adds that.
Try HTMLAnnotate on a client page. Free for 3 projects, nothing to install, and reviewers never need an account.
Start a free review