The cheapest website feedback tools in 2026, with real prices
Headline prices hide how each tool charges: per person, per plan size, or per use. One table with what eight tools really cost for 1, 3 and 10 people, what their free plans allow, and the date we checked.
The price table
| Tool | 1 person | 3 people | 10 people | Free plan |
|---|---|---|---|---|
| HTMLAnnotate | $10 | $20 | $20 | 3 projects, links up to 14 days |
| ruttl | $18 | $54 | $180 | 1 project, 5 pages, 10 comments |
| Pastel | $35 | $119 | $239 | 1 user, 1 canvas |
| Userback | $49 | $49 | $119 | 2 sites, 2 seats, 7-day history |
| BugHerd | $50 | $50 | $80 | No, free trial |
| Marker.io | $59 | $59 | $199 | No, 15-day trial |
| Atarim | $67 | $67 | $67 | 1 project, 200 one-time credits |
| Markup.io | $79 | $79 | $79 | No, 14-day trial |
Monthly billing, US dollars, before tax, from each tool's own pricing page on 13 November 2026. The plan behind each number is explained below. For your exact team size and yearly billing, use the cost calculator.
How each tool charges
- Per person: ruttl is $18 per user a month, $15 billed yearly. The cheapest paid option for one person after HTMLAnnotate, and among the most expensive for ten.
- Plan sizes: HTMLAnnotate, Pastel, BugHerd, Marker.io and Userback sell plans for a set number of people. The price stays flat until you need the next size, then jumps.
- Usage: Markup.io includes unlimited users and charges by MarkUps per month, from $79 for 50. Atarim's Pro plan is $67 a month with 5,000 AI credits and room for up to 100 seats under fair use.
Cheapest for one person
HTMLAnnotate Pro is $10 a month ($8 billed yearly) and covers you plus one teammate, with links that never expire. ruttl Pro is $18 a month ($15 yearly) and also reviews images, PDFs and mobile apps. If you can live within a free plan, HTMLAnnotate's 3 projects with unlimited pages, or Pastel's single canvas, cost nothing.
Cheapest for three people
HTMLAnnotate Team is $20 a month ($16 yearly) for up to 10 people. Next come Userback Team at $49 for 5 seats and BugHerd Standard at $50 for 5 members, both of which work through a script or browser extension on the site. Three people is where Pastel gets expensive: Pro covers only 2 users, so a third person means the Team plan at $119.
Cheapest for ten people
HTMLAnnotate Team stays at $20. Atarim Pro at $67 and Markup.io Pro at $79 are next, since neither charges per person; Markup.io's plan caps you at 50 MarkUps a month and Atarim's at 5,000 AI credits. BugHerd Studio is $80 for 10 members. Per-person ruttl reaches $180 and Pastel Team with five extra users $239.
What the free plans really allow
- HTMLAnnotate: 3 active projects with unlimited pages, reviewers and comments. Links last up to 14 days signed in. Uploads up to 1 MB.
- ruttl: 1 project, 5 pages and 10 comments, with PDFs up to 1 MB. Fine for trying it, tight for real work.
- Pastel: 1 user and 1 active canvas, including the responsive tester. Archive a canvas to start another.
- Userback: 2 sites and 2 seats, but feedback is only visible for 7 days.
- Atarim: 1 project and 200 credits that don't renew.
What the price doesn't tell you
- What you can review. Markup.io, Pastel and ruttl also review images and video. HTMLAnnotate covers websites, HTML files, PDFs and pasted emails.
- How feedback is collected. BugHerd, Marker.io and Userback run as a script or extension on your site and lean towards bug reports. HTMLAnnotate, Pastel, ruttl and Markup.io work from a shared link with nothing installed.
- Where the tool is heading. Atarim's pricing is now built around AI credits, and its product has moved towards an AI web agency rather than feedback alone.
- Project and usage limits. Canvas caps (Pastel), MarkUp caps (Markup.io) and credit caps (Atarim) matter more than seats for agencies with many clients.
Which cheap tool should you pick?
- Mostly websites, any team size: HTMLAnnotate.
- One person reviewing sites, PDFs and apps: ruttl.
- Developers who want tickets: BugHerd, or Marker.io for deeper bug detail.
- A big team reviewing many file types: Markup.io, if 50 MarkUps a month is enough.
For a closer look at features, see the best website feedback tools in 2026.
Questions
What is the cheapest website feedback tool?
For a team of three or more, HTMLAnnotate Team at $20 a month for up to 10 people is the cheapest paid plan in our table. For one person, HTMLAnnotate Pro is $10 a month and ruttl Pro is $18. Several tools also have free plans with limits. Prices checked on 13 November 2026.
Which website feedback tools have a free plan?
HTMLAnnotate (3 projects, links up to 14 days), ruttl (1 project, 5 pages, 10 comments), Pastel (1 user, 1 canvas), Userback (2 sites, 2 seats, feedback kept 7 days) and Atarim (1 project, 200 one-time credits). BugHerd, Marker.io and Markup.io have trials but no free plan.
Do reviewers or clients count as paid users?
No. Every tool in this table lets clients and reviewers comment without a paid seat. Count only the people on your side who create and manage reviews.
Why does the cheapest tool change with team size?
Tools charge in different ways. ruttl charges per person, so it gets expensive as a team grows. Pastel, BugHerd, Marker.io and Userback sell plan sizes, so the price jumps at each size. Markup.io and Atarim charge by usage instead of people.
How were these prices checked?
From each tool's own pricing page on 13 November 2026, monthly billing, in US dollars, before tax. Prices change, so check the tool's site before you buy.
HTMLAnnotate is free for 3 projects and $20 a month for up to 10 people. Try it on a real page.
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